As a designer it’s always an enjoyable task not only to work on a project where the client gives me near-free reign, but also to work on a subject that I, myself, am passionate about. To begin with, I was given the task of designing a new logo for the company. They were looking for something that would differentiate themselves from their competition and show off a striking but somewhat corporate display. They wanted to avoid cliché images of paintbrushes and paint pallets and go for a design that advocated clearness and definition. The logo I created was one that could stand out on its own, but due to its simplicity, also be used in a variety of associative ways.

Artists are usually very experimental people, always playing with different media and creating shapes in many ways. Through this I decided to develop a brand that had a provocative contrast between the corporate ambiance of the logo and the messy experimental nature of artists themselves. I worked with splashes of colour and eccentric images throughout the advertising and merchandise, but scaled back to a humbler impression throughout the stationery and box packaging. The vibrancy of the advertising, shop front and the store brochure was to entice new people to enter the shop and feel inspired to experiment more with their work. The clean, practical design elements in the packaging and stationery gave the supply shop structure and order.